Budweiser and "im4text"
text.com's content relay portal provides an electronic gateway method for initiating and executing all facets of content-programs, instantaneously and without restrictions; content-program setup, providing content to and from individual mobile subscribers, and identifying an individual. Content-programs can include voting and polling, contests, surveys, direct marketing, chat, games, giveaways, etc.
also see...
projects/im4text/180 drink budweiser.pdf